What We Do

Culture, Technology & Market Insight


We bring together culture, technology and market insight to help engage and grow audiences.

Emily Smith Associates specialise in developing digital, cultural and creative partnerships to achieve market growth and audience engagement. We love connecting people to ideas, cultural objects, stories and experiences in innovative ways and believe in the power of great experiences to grow audiences.

We have a strong international network across museum, creative and digital sectors and experience of bringing together creative disciplines. Founder Emily Smith has a long career in the cultural and creative sector in leading organisations including the Natural History Museum, London Philharmonic Orchestra, Atlantic Productions, Royal Court Theatre and the National Gallery.

Our Services


We help museums, cultural and technology organisations grow their visitors and profile.


We devise experiences that connect visitors with cultural stories and objects using digital technologies.


We support sector growth by providing depth insight into domestic and international museum, heritage and cultural development

What Our Clients Say

“It was fantastic working with Emily Smith and her team on what was a really important piece of work us: the Digital Feasibility Study in the Horniman’s major redevelopment project Nature + Love. Emily and her colleagues were really thorough in the conversations they had with the Horniman team and the research they carried, offering brilliant insights in interpreting their findings, and were adaptable to some last minute changes from our side. Emily’s expertise in digital, technology, natural history and the GLAM sector was really invaluable. I’m so pleased with the outcomes Emily and her team delivered, and I would love to work with them again in the future.”

Connie Churcher, Digital Manager, Horniman Museums and Gardens

“After connecting with Emily Smith Associates, we knew we had entrusted our project to the right company. Emily’s 25-year working knowledge of the Museum and Cultural Heritage Sector, connections with key opinion leaders, and invaluable insights into the space and its future; made way for the success of our project. Thanks a million to Emily and her team!”

Dr Sirisilp Kongsilp, Founder and CEO of Perception Codes

“Emily is a valued member of the Experience UK Executive Board and has led on many pieces of research for our members in recent years. The work Emily undertakes is of fantastic quality, it deep dives into industry verticals and specific markets, and provides our members with great detailed analysis together with high value contacts which enables them to potentially win new business.”

Ian Clappison, CEO at Experience UK