We bring together culture, technology
and market insight

What We Do


We help museums, cultural and technology organisations grow their visitors and profile




We devise experiences that connect visitors with cultural stories and objects using digital technologies.



We support sector growth by providing depth insight into domestic and international museum, heritage and cultural development

Who We've Worked With

Who we are

Emily Smith Associates specialise in developing digital, cultural and creative partnerships to achieve market growth and audience engagement. We love connecting people to ideas, cultural objects, stories and experiences in innovative ways and believe in the power of great experiences to grow audiences.

We have a strong international network across museum, creative and digital sectors and experience of bringing together creative disciplines. Founder Emily Smith has a long career in the cultural and creative sector in leading organisations including the Natural History Museum, London Philharmonic Orchestra, Atlantic Productions, Royal Court Theatre and the National Gallery.

What Our Clients Say

“It was fantastic working with Emily Smith and her team on what was a really important piece of work us: the Digital Feasibility Study in the Horniman’s major redevelopment project Nature + Love. Emily and her colleagues were really thorough in the conversations they had with the Horniman team and the research they carried, offering brilliant insights in interpreting their findings, and were adaptable to some last minute changes from our side. Emily’s expertise in digital, technology, natural history and the GLAM sector was really invaluable. I’m so pleased with the outcomes Emily and her team delivered, and I would love to work with them again in the future.”

Connie Churcher, Digital Manager, Horniman Museums and Gardens